Use Case · Claude Design
AI Pitch Decks with Claude Design
Stop spending half a day on every pitch deck. Claude Design turns a 10-line brief into a branded, polished slide deck in minutes. Exports to PowerPoint or Canva.
5 hours→6 minfor a full branded pitch deck
The problem
Pitch decks are the single most overinvested document in most small businesses. A consultancy founder spends 3-5 hours per pitch on the deck alone: writing the narrative, finding stock images, arranging visuals in PowerPoint, applying brand colours, asking a junior to "make it look better." For agencies and consultancies sending 5-10 pitches a month, that's 30+ hours every month producing visual assets nobody outside the room will see again.
The alternative used to be hiring a freelance designer at £200–500 per deck. That works for the most important pitches but is unsustainable for routine sales work. Most teams default to "good enough" templates, which read exactly like what they are: pulled from a template.
Claude Design solves this directly. You give it the pitch narrative (or your discovery call notes), your brand colours and logo, and a target structure. In 5-10 minutes you have a finished, branded deck ready to send. Cost: included in your existing £16/month Claude Pro subscription.
What Claude Design does for pitch decks
- Produces full branded slide decks from a text brief in minutes
- Applies your brand colours, fonts, and logo consistently across every slide
- Generates infographics, flow charts, and data visualisations directly inside the deck
- Mirrors the style of past winning decks if you upload them as reference
- Exports to PPTX (PowerPoint), Canva, or PDF for final edits and sharing
- Lets you refine via inline comments ("make this slide more visual", "change the CTA wording")
How to set it up
1
Capture your brand essentials
List your brand colours (hex codes), fonts, and upload your logo. Do this once — Claude Design saves it for every future deck. 5-minute setup.
2
Upload 1-2 past winning decks
This gives Claude Design a reference for your tone, structure, and visual style. Optional but recommended — output quality jumps significantly.
3
Brief the new deck
Paste the pitch narrative (or discovery call notes), the client name, the deck structure you want (problem, approach, scope, pricing, next steps), and tone.
4
Generate & refine
Claude produces the full deck in 5-10 minutes. Use inline comments to tweak specific slides ("simplify this", "add a stat here"). 10-15 minutes of refinement gets it to send-ready.
5
Export & send
Download as PPTX for PowerPoint editing, push to Canva for visual refinement, or export as PDF for direct sharing. Each format keeps your branding intact.
Example brief
Prompt
Build a pitch deck for a new client. Use the brand colours, fonts, and structure from the past decks I uploaded.
CLIENT: Northbridge Recruitment, mid-sized recruitment agency in Manchester.
CONTEXT: They run on Bullhorn but spend 15+ hours per week on candidate briefing emails and client updates. They want to scale without hiring more support staff.
DECK STRUCTURE (8 slides):
1. Title — "Recovering 12 hours per recruiter per week"
2. The problem — their current admin burden, with the stat from our call
3. Our approach — Claude Cowork training + custom prompt library
4. Deliverables — list 5 specific things they get
5. Timeline — 6 weeks, milestones for week 1, 3, 6
6. Investment — £4,500 fixed fee, what's included
7. Case study — Harrison Cole result (45 min → 3 min on briefings)
8. Next steps — discovery call, kickoff date, contact
TONE: confident, direct, no fluff. Use our brand terracotta (#C9623E) for accent colour. Editorial layout — lots of white space.
Generate it and export to PPTX.
What Claude returns
Claude Design's Output
Slide 1 — Title card, large editorial serif header
"Recovering 12 hours per recruiter per week"
Subtitle: For Northbridge Recruitment | Claudable proposal | June 2026
Branded with logo bottom-left, terracotta accent line
Slide 2 — The problem
Three-column layout. Stats pulled from your call notes:
• "15+ hours/week per recruiter on admin"
• "Bullhorn excellent for data, not for written comms"
• "Hiring more support = compounding cost, not solution"
Background subtle pattern, charcoal text on cream
Slide 3 — Our approach
Diagram: Discovery → Workflow audit → Prompt library build → Team training → 60-day support
Each step has a 1-line description in serif headers
Slide 4 — Deliverables (5 cards in 2x3 grid)
[continues through all 8 slides with full layouts and infographics]
Ready to export to PPTX, Canva, or PDF.
★ Launch Special — £89
Want to learn pitch deck generation properly?
Our launch course covers Claude Design pitch deck workflows plus 9 other Claude Cowork and Design modules. £89 until 31 July (was £149).
Frequently asked questions
Can Claude Design build pitch decks from scratch?
Yes. Give Claude Design a text brief (your pitch narrative, target audience, deck structure, brand colours) and it produces a complete branded slide deck in 5-10 minutes. Exports to PPTX for further editing in PowerPoint or to Canva.
Does Claude Design match my brand on pitch decks?
Yes. Upload your brand guidelines (colours, fonts, logo) once or paste them as text. Claude Design applies them consistently across every slide. You can also upload an example past deck and Claude will mirror its style and structure.
Can I edit the slides after Claude generates them?
Three ways. (1) Inline comments — click any element, leave a note, Claude updates it. (2) Direct editing — click text to type. (3) Export to PPTX or Canva and edit in your preferred tool. Most teams need 5-10 minutes of refinement after generation.
How long does a pitch deck take to produce?
From brief to first draft: typically 5-10 minutes. Add another 10-15 minutes for refinement (tweaking specific slides, adjusting language, adding final touches). Total: under 30 minutes for a deck that used to take a full afternoon.
What about images and visuals for the slides?
Claude Design generates icons, diagrams, flow charts, and infographics directly. For product photos or client logos, you upload them once and Claude places them appropriately. For stock-style imagery, Claude Design integrates with image generation. The output is genuinely finished, not template-filled.
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